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Styling

When creating a high-performance styling range, Authentic Beauty Concept embraced the fusion of nature and science. Inspired by solar panels providing clean energy, the brand explored natural alternatives for ingredients in their products. After extensive testing, they found natural ingredients that deliver long-lasting performance and pliable textures—without relying on synthetic additives like mineral oil, parabens, and silicones.
When creating a high-performance styling range, Authentic Beauty Concept embraced the fusion of nature and science. Inspired by solar panels providing clean energy, the brand explored natural alternatives for ingredients in their products. After extensive testing, they found natural ingredients that deliver long-lasting performance and pliable textures—without relying on synthetic additives like mineral oil, parabens, and silicones.

"YOU WORK ONE-ON-ONE WITH ANOTHER HUMAN BEING AND THE OBJECT IS TO MAKE THEM FEEL SO MUCH BETTER AND TO LOOK AT THEMSELVES WITH A TWINKLE IN THEIR EYE"

–VIDAL SASSOON

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