Experience Authentic Beauty Concept Flawless Primer – a paraben-, silicone-, and PVP/VA-free formula meticulously crafted with modified biodegradable potato starch. This lightweight fluid preparatory mist offers hot styling protection and creates the perfect base for any hairstyle, offering heat protection up to 230°C.
Indulge in the nourishing benefits of Coconut Oil, Jojoba Oil, and a cationic polymer that facilitates manageability and lasting care effects. Elevate your blow-drying routine with Authentic Beauty Concept and embrace the true essence of effortlessly beautiful hair.
We believe that it's not just the end result that counts, but the entire creation process. Our products are vegan, approved by the Vegan Society™ and contain no sulfates* or silicones. We place great importance on ensuring that our products are true to our beliefs: clean, natural, simple, enjoyable and contain carefully selected ingredients.
