Glow

Inspiration can come from anywhere—even the local bakery. The sweet aroma of their date and cinnamon loaf sparked the idea for this formula. After a bit of research (and a few delicious slices), Authentic Beauty Concept discovered that date and cinnamon aren’t just tasty—they’re powerful beauty superfoods. These ingredient extracts are perfect for enhancing coloured hair, leaving it with a beautifully natural, radiant glow.