A Day in London with Authentic Beauty Concept

We ventured out of Rutland and into London to celebrate the relaunch of Authentic Beauty Concept’s Replenish range—a journey through the five senses.

This curated experience invited us to see, smell, touch, hear and feel the story behind the newly reformulated range, now enriched with rice water, rice protein and shea butter—nourishing ingredients that restore strength, softness and vitality to tired hair.

We had inspiring conversations with industry voices Anna Cofone, Hayden Williams and Samantha Cusick.

The new range and packaging design puts accessibility first with inclusive innovations like Braille and NaviLens, with more to come across the collections.

We left feeling recharged, inspired, and excited to see how Authentic Beauty Concept continues to shape the future of mindful beauty.

Hannah x